Microsoft Copilot shopping FAQ for WooCommerce.
About Merchant Center, Copilot and Bing shopping, the plugin and the feed.
Will Copilot and Bing show my products?
Being in Microsoft Merchant Center makes your products eligible. It does not guarantee that Bing or Copilot shows them. That decision is Microsoft’s.
Do I need a Microsoft Advertising account?
Yes. Merchant Center lives inside Microsoft Advertising (Tools → Merchant Center). The account is free, and you do not have to run paid ads to submit products.
Can shoppers buy right in Copilot?
Microsoft currently opens Copilot checkout to English-language stores that sell to US buyers in USD. The feed and the readiness check work for any WooCommerce store.
How does the feed get to Microsoft?
Merchant Center downloads it. You paste the private feed URL from the plugin into a Merchant Center feed with a daily schedule. The plugin rebuilds the file twice a day, so each download gets fresh prices and stock.
Is it the same as a Google Shopping feed?
The file format is the same Google-formatted XML, but Microsoft has its own rules, for example about all-caps titles and the attributes it needs for variants and clothing. PilotStocked checks your catalog against Microsoft’s rules. You can keep your Google feed plugin next to it.
My products have no GTIN. Can I still use it?
Yes. Microsoft needs GTIN, brand or MPN only when the manufacturer assigned them. Items without them are sent with identifier_exists set to FALSE. Handmade and own-brand products are fine.
Where does the brand come from?
From Products → Brands (WooCommerce 9.6 and newer), then from a product attribute you choose in Settings, then from the Default brand setting. Pro adds a Brand field on each product.
Is the feed URL safe?
The URL has a long random code, is not linked from your site and tells search engines not to index it. If it gets out, click Create a new URL and paste the new one into Merchant Center. The old one stops working right away.
Does the plugin send my data anywhere?
No. The plugin does not send data to Microsoft or to us. Merchant Center downloads the feed from your site after you add the URL there.
What do I need to run it?
WordPress 6.5 or newer, WooCommerce 8.0 or newer and PHP 7.4 or newer. The plugin is compatible with WooCommerce High-Performance Order Storage.
Is the free plugin really free?
Yes. The readiness check and the feed are free, with no product limit. Pro adds automation and monitoring for stores that want the feed to look after itself.
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