Everything you need for Microsoft Merchant Center.
A readiness check that tells you what to fix, and an XML feed that Merchant Center downloads on a schedule.
See every problem before Microsoft does.
The check runs on your whole catalog, including every variation. Problems are grouped, with links to the products that need work.
- HTTPS, store currency, privacy policy, terms and return policy
- Product markup, with Yoast SEO and Rank Math
- Title, description, main image and its size, regular price
- Brand, and GTIN (UPC, EAN, ISBN) length and check digit
- All-caps titles, long titles and descriptions
- Variants without color, size, material, pattern, gender or age group
- Color, size, gender and age group for clothing
Readiness check
Example report
An XML feed in the Microsoft format.
The right format
RSS 2.0 with the g: namespace, the Google-formatted XML that Merchant Center accepts.
Scheduled download
A private feed URL for Merchant Center’s scheduled fetch. Rebuilt twice a day, or on demand.
Variations included
Each variation becomes its own item with a shared item_group_id.
Prices and identifiers
Regular and sale prices with dates, availability, condition, brand, GTIN, optional MPN and identifier_exists.
Attributes from WooCommerce
Color, size, material, pattern, gender and age group from your product attributes, with values converted to Microsoft’s.
Private by default
The URL has a long random code and is not indexed. Create a new one with one click if it gets out.
Merchant Center
Before you add the feed: 4 of 5 done
- Run the readiness check
- Fix store-level problems
- Publish a privacy policy and terms
- Generate the feed
- Add the feed URL in Merchant Center
Connect with everything in place.
A checklist of what to have ready, the steps to create a store and a scheduled feed in Merchant Center, and answers for the forms taken from your store: store name, website, feed URL, country and currency.
Free and Pro, side by side.
| Feature | Free | Pro |
|---|---|---|
| Readiness check with fix list | ||
| XML feed in the Microsoft format | ||
| Private URL for scheduled download | ||
| Variants, sale prices, GTIN, attributes | ||
| Merchant Center checklist and answers | ||
| Feed rebuilt when prices or stock change | — | |
| Shipping price in the feed | — | |
| Brand, MPN and custom labels 0-4 per product | — | |
| Leave single products or variations out | — | |
| Google product category for your categories | — | |
| Email when products drop out or downloads stop | — | |
| Support | Community | Priority email |
See how ready your store is for Microsoft.
Free plugin, no product limit. Installs in a minute and checks your whole catalog.
Find me a waterproof jacket under $200.